Brand guidelines · v0.1 · Sep 2026
getreal.in brand
The identity system for getreal.in — logo, colour, type and stationery, and how to use them together.
About the name. The brand name implies a focus on authenticity and realism, aligning with modern consumer values.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “g” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#35424ERGB 53, 66, 78#232D36RGB 35, 45, 54#E07A5FRGB 224, 122, 95#1B232BRGB 27, 35, 43#F1F3F5RGB 241, 243, 245Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace AuthenticityH2 · 36pxEmbrace AuthenticityH3 · 24pxEmbrace AuthenticityBody · 17pxEmbrace AuthenticityCaption · 13pxEmbrace AuthenticityLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@getreal.in
www.getreal.in
Founding Team
getreal.in
hello@getreal.in · www.getreal.in
www.getreal.in
Explorations
Alternative wordmark directions considered for getreal.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.